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What does an online merchandiser do, and why do you need one
29 October 2020 г.

What does an online merchandiser do, and why do you need one

Online competition has intensified. It is not enough to place your product on the site; you need to distinguish it from similar ones. A unique profession has appeared – an online merchandiser. Karina Malyukova, a leading marketer at Trust Group BTL, talks about what he does.

The growth in the share of e-commerce in the total volume of retail trade accelerates the development of online stores and marketplaces. They, in turn, allow manufacturers to inform consumers about products through an online presence. If brand representatives and merchandisers are responsible for promos at offline points, then until recently, no one has been specifically involved in the Internet. Now this work has been taken over by online merchandisers. Let’s analyze their tasks in more detail.

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Article author

Karina Malyukova
Karina Malyukova

Lead Marketer

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