What will be the most relevant in e-commerce in 2020

It is not enough to motivate the user to view an additional product; it is necessary to interest him in this product. Another trend in the development of e-commerce follows from this – content marketing. According to DivanteLTD, in 2019, it entered the top five promising areas in terms of investment volume and will increase its advantage over other instruments in 2020.

In the era of multi-brand online stores and marketplaces, the question of the quality of content is becoming extremely important, and the ability to create it is in demand. After all, when purchasing goods on the Internet, the user relies on the description and images and chooses in favor of a product designed with high quality.