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Augmented Reality, Samples and Convenience Stores
27 January 2020 г.

Augmented Reality, Samples and Convenience Stores

It is believed that generation Z leads their entire lives online, but this is only partly true. For example, centennials are not averse to walking through offline stores – you need to interest them.

Valentin Kuznetsov, head of the BTL department at the Trust Group advertising agency, talks about how classic retail can find the best approach to Z.

Over the past decade, the minds of entrepreneurs from all areas of business have been occupied with the question of interaction with representatives of various generations.

First, we were looking for approaches to millennials — guessing what working conditions are optimal for them, what their needs are, and how they choose regarding the purchase of goods and services. Today, the same questions are addressed to centennials, which is not surprising.

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Valentin Kuznetsov
Valentin Kuznetsov

Head of BTL department

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