Why a promoter-seller from a company is more profitable than from a hypermarket

In conditions of commodity congestion, competent communication with the buyer directly at the shelf is particularly important. Retailers prefer to hire full-time promoters. However, third-party promotional consultants can be much more profitable.

In the confrontation between online and offline retail, the former continues to lead in growth rates. According to the Association of Internet Trade Companies, the volume of this sector of the Russian market in 2018 grew by 59% and reached 1.66 trillion rubles. However, most manufacturers do not abandon traditional offline stores.