Why Russia is a developed market and how to sell to clients who know what they want

Russia is a mature market dominated by qualified buyers in terms of customer behavior. They have their own opinions, quality requirements, and established consumption habits. It is tough to manage the interests of such experts. How can a manufacturer (brand) and a retailer increase sales in such conditions?

We are accustomed to assessing the Russian market as an emerging market and applying appropriate models and strategies. From the point of view of the global economy, this is true: our retail, IT, financial sector, e-commerce, etc., industries are much inferior in terms of volume and growth rate to their counterparts from the countries that are the locomotives of the global economy.