Компания “Траст Групп” приняла участие и стала партнёром мероприятия “Сцена 2023”.

Это масштабное маркетинговое событие в ивент-сфере, на котором корпоративные заказчики и организаторы мероприятий обновляют пул поставщиков. Read more →

Фестиваль рекламы и маркетинговых коммуникаций Silver Mercury XX2 завершился. За два дня (8 и 9 июня) мероприятие посетило 1 608 человек, еще 1 332 человека смотрели онлайн-трансляцию на сайте фестиваля. Во время деловой программы за 2 дня выступило 102 спикера.

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В июне 2022 года агентство «Траст Групп» выступило на Маркетплейсе Международного фестиваля рекламы и маркетинговых коммуникаций SILVER MERCURY XX2 в разделе Digital агентства с темами «Онлайн мерчандайзинг, как часть воронки продаж» и «Онлайн мерчандайзинг».

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Marketplaces are becoming more and more popular among consumers and merchants. For the latter, this is an excellent way to sell products without spending money on renting a room, developing a website, and advertising. But it has its peculiarities and nuances, given which you can stand out from the competition. Together with Trust Group, we figure out how to correctly draw up product cards and promote them on online platforms.

Consumers increasingly buy goods online, and marketplaces are becoming one of the most sought-after sales channels. But to successfully sell your products in online stores, you need to draw up a product card correctly. We understand what it is and how to create it correctly to attract more buyers together with Trust Group.

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Video reviews on marketplaces do not work well. Characteristics are more often “read” by algorithms than by humans. Titles are often automatically truncated. Pavel Bednenko (Trust Group BTL advertising agency) tells how to show a product with its face on the marketplace Read more →

The 18th POPAI RUSSIA AWARDS 2022 was held in Moscow, where our agency presented the Helicopter Brand Zone project from HP. The project was declared in 2 nominations, “Shop-in-shop” and “Installation at points of sale,” in which we received awards. They received gold and the coveted statuette of an Indian in the Shop-in-shop nomination. Bronze in the nomination “Installation at points of sale.” Read more →

Trust Group operates abroad and in 75 cities in Russia and has more than 1,500 successfully implemented projects to its credit. The agency provides a full range of marketing services in business and entertainment events, promotion, trade marketing, interactive communications, design, and production of promotional materials, marketing strategy, and creativity. Read more →

In March 2022, Olga Liberte, creative director of the Trust Group agency, was invited to the jury of the POPAI STUDENT DESIGN AWARDS student work competition. This is a significant competition in the BTL industry for students, which recognizes the best work among students in the design of advertising displays for retail outlets. The competition has been held since 2012 as part of the general competition POPAI RUSSIA AWARDS. Read more →

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Despite the active development of online sales, offline has not disappeared and remains an important channel for communication and customer experience. One of the tools for retailers to fine-tune and maximize the use of the symbiosis of digital and physical media is online merchandising. How to digitally optimize classic sales?

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Marketplaces can become an essential element in this chain. Before buying, the consumer goes through several sales funnel stages: from simple interest to pay. For example, a customer is looking for something specific or accidentally stumbles upon a product card. But on the Internet and in an actual store, it is not enough to show the product. The client needs to be convinced, which can be done through merchandising. However, on the Internet, it works a little differently. How exactly – we understand together with “Trust Group.”
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There is a lot of competition in significant marketplaces. For your product to get to the top of the issue, you need to choose the right strategy. Pavel Bednenko and Valeria Tkacheva (Trust Group BTL advertising agency) analyze the primary method for manufacturers and distributors.

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During the lockdown, people began to shop not in offline stores but marketplaces. These platforms have become giants in a few years, and now, if an entrepreneur wants to earn money, he must place his products online. We will tell you how to competently draw up a product card on the Internet with the TRUST GROUP marketing agency.

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Employees in information technology, finance, and insurance activities are now working remotely. Viktor Lyashok, a senior researcher at the Institute for Social Analysis and Forecasting of the RANEPA, told Rossiyskaya Gazeta. According to him, only in these industries has there been a spread of remote work due to the COVID-19 pandemic.
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By the New Year, the sphere of offline events woke up: there was a high demand, and most of the venues both in Moscow and in all major cities were purchased for the holidays. This was expected – people were tired of looking at the screen and missed their colleagues and live communication. According to most clients, online corporate events, which were massively held in 2020, have not become an equivalent replacement for classic events. Back in November, many companies were cautious about seat reservations amid news of the spread of the Omicron strain and the possible tightening of restrictions. The situation was changed, among other things, by the statement of Russian President Vladimir Putin that he does not support new rules before the holidays. As a result, many companies decided to hold offline corporate events, and there was already a forgotten shortage of venues on top dates.

Nuances

Everything related to merchandising is also essential in online commerce, says Pavel Bednenko, a leading marketing specialist at the Trust Group BTL advertising agency. He defines online merchandising as “promoting a product on online platforms by generating relevant content.”
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What is online merchandising, and why is it needed?
How do you start selling on marketplaces, and what promotion opportunities exist?

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Before entering marketplaces, an entrepreneur should know some of the subtleties and nuances of this sales method. Because, despite the apparent simplicity of the process, there are many pitfalls in it. The firm’s secret asked experts to talk about different aspects of working with marketplaces and chose the most valuable recommendations.
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Because the pandemic is not going anywhere and new restrictions are planned for the future, many people have discovered shopping on online platforms. Regulations have spurred the market to move many goods and services previously only available offline to online. For example, ordering groceries online for door-to-door delivery is now possible, which significantly reduces the risk of infection and saves time. Read more →

This decision allows us to assess what is happening as a complete failure of the overall strategy of those responsible for vaccination, treatment, and tactics to counter the coronavirus infection. The level of voluntary immunization of the population reflects the general level of trust in the authorities. For business, this can be said to be disastrous. Read more →

Digitalization of business and the rapid development of e-commerce enable entrepreneurs to find more and more distribution channels for their products. Marketplaces, where both large brands and startups place their products, allow expanding the target audience pool today. However, work on these sites is also not without routine. It can significantly increase costs and divert the owner’s attention from more critical processes. But some tools allow you to delegate part of the labor-intensive tasks to third-party companies while increasing conversions.

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Marketplaces are one of the fastest-growing retail business models. More and more companies interested in increasing sales are entering these platforms. But for a successful start and good profit, several essential conditions must be met. Which ones – we find out together with the “Trust Group.”

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Discussion with offline retail news experts
M.Video has begun offering artificial intelligence-based prices to customers.

Artificial intelligence technologies enter our lives in such an unobvious way for ordinary people – imperceptibly, everything becomes more convenient, straightforward, and individual. Read more →

Stores on Yandex. The market will be able to launch advertising strategies without prepayment. Read more →

Taxi Maxim

The company appeared in 2003 in Shadrinsk as a regular taxi service. But very quickly, its creators took the path of maximum automation of ordering cars: by 2020, Maxim covered 500 settlements in Russia. And since 2014, it has been developing abroad: the first branch appeared in Ukraine. In 2017, Maxim began selling a franchise and, by 2019, had established itself in 16 countries, including Georgia, Kazakhstan, Indonesia, Malaysia, and others.

The main differences in work in different countries are related to the audience’s mentality and legislation. For example, in Vietnam, Indonesia, and the Philippines, you can order a trip on a motorcycle. In Colombia, the issue of safety is very relevant, including in taxis. Therefore, when registering with the service, drivers provide certificates of no criminal record, their photos, and photos of the car.