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Online merchandising

UP SALES ON MARKETPLACES AND ONLINE STORES

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Develop and add product items to the market place

UP SALES ON MARKETPLACES AND ONLINE STORES

Online merchandising allows you to present your product in the best possible way on Internet sites and remove all obstacles on the customer's path to purchase. Trust Group will help you keep control of the entire assortment matrix and manage representation on any marketplace or partner's online store. Our specialists are ready to take over inventory control, manipulate the flow of promotional activities, monitor stocks, prices, and quality of content on all online platforms with which you cooperate.

Environment analytics and creation of

Environment analytics and creation of "gold" product maps

Working with basic content

Working with basic content

Setting up the display of products by categories and filters

Setting up the display of products by categories and filters

Cross-sell, up-sell, down-sell setup

Cross-sell, up-sell, down-sell setup

Forming rich-content / below the fold content

Forming rich-content / below the fold content

Working with ratings and reviews

Working with ratings and reviews

Webinar "Online Merchandising"

Formation of effective content on marketplaces
Sign up for the webinar! (ru)

Service description

A set of services for the formation and adjustment of product cards

Optimizing the display of brand products

WORKING WITH VISUAL CONTENT:

  • Preparation of graphic photo and video materials, 360° photos;
  • Monitoring content for relevance and SEO optimization.

DEVELOPMENT OF DESCRIPTIONS AND NAMES OF PRODUCTS:

  • Preparation of SEO descriptions for each SKU;
  • Creation of a common product library for further extrapolation to other sites;
  • Detecting and editing unoptimized texts;
  • Monitor descriptions and titles for relevance and SEO.

Competitive Analysis

Identification of the strengths and weaknesses of the brand’s products

COMPETITIVE AND SITE ANALYSIS COMPLEX:

  • Analysis and classification of relevant trading platforms;
  • General market niche analytics to identify sales trends;
  • Analysis of competitors in the same category;
  • Working with the specifics of the product, identifying the USP.

Setting cross-sell, up-sell, down-sell

Increasing sales by promoting additional products

CREATING AND CORRECTING A RELEVANT LIST OF RELATED PRODUCTS:

  • Developing the most up-to-date cross-sell, up-sell, down-sell list;
  • Preparation of a summary analysis of the results of the work of upselling tools;
  • Monitoring the list of recommended, compatible and similar products for relevance for each SKU.

Rich Content Shaping and Below the fold content

Increasing interest in your products

PRODUCING EXPANDED DESCRIPTIONS AND EFFECTIVE VISUAL CONTENT:

  • Development of photo and video materials with extended product descriptions;
  • Development of datasheets and instructions for products;
  • Create a visual product story to increase customer engagement.

Working with ratings and reviews

INCREASING CUSTOMER LOYALTY AND FORMING A POSITIVE BRAND IMAGE:

  • Individual work with each customer;
  • Increasing the relevance of your products by maintaining a high ranking;
  • Developing a list of template responses to customer comments and questions.
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Contact
Moscow,
proezd Zavoda Serp and Molot,
building 6k1, floor 4
from 10AM to 7PM
+7 (495) 223-45-96
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