How to be sure that your product is correctly presented in the marketplace

Marketplaces are one of the fastest-growing retail business models. More and more companies interested in increasing sales are entering these platforms. But for a successful start and good profit, several essential conditions must be met. Which ones – we find out together with the “Trust Group.”

The advantages of online trading platforms are complex. First, they are associated with a general increase in online purchases. So, about half of the 830 million orders made in Runet were made on Wildberries, Yandex.Market, Ozon and Aliexpress Russia. This number of buyers provided these four companies with 721 billion rubles of total profit (data from Data Insight). And this is despite the total volume of the e-commerce market of 2.7 trillion rubles.

Secondly, marketplaces allow you to expand the geography of sales as much as possible. They are used by literally all residents of Russia and neighboring countries. Provided that the company has well-established and calculated logistics routes, it will not be challenging to meet the needs of the most geographically remote customers.