Video reviews do not work: how to fill out a product card on the marketplace

Video reviews on marketplaces do not work well. Characteristics are more often “read” by algorithms than by humans. Titles are often automatically truncated. Pavel Bednenko (Trust Group BTL advertising agency) tells how to show a product with its face on the marketplace

More than a third (38%) of respondents make purchases on marketplaces because of the convenience of choosing and searching for goods (from now on, data from a study by Yandex.Market and GfK, the results of which were published in 2021, are presented). Therefore, the primary task of the manufacturer and distributor is to make an offer that will convince the marketplace visitor to choose a specific product. This will help the content. It can be divided into two categories.