Online merchandising: how to increase sales in the post-coronavirus e-commerce market

The pandemic has accelerated the development of online commerce. According to preliminary estimates of the Association of Internet Commerce Companies (AKIT), the Russian online commerce market volume in 2020 reached 2.9 trillion rubles, exceeding the level of 2019 by 31%. This dynamic growth is supported by the fact that Russians already make 10.9% of purchases online.

The active transition from retail to online has sharply increased competition. Thus, the manufacturer can attract customers’ attention and increase their loyalty. So in the new conditions, it is not enough to add products to the online store – you need to fill out competently and design product cards, highlighting them against the general background and raising them in search results. Online merchandising helps to solve these problems.