Tasks
- Develop a design.
- Arrange shelf space and product display.
- Increase brand awareness.
- Increase brand sales.
Resullts
- A team of merchandisers was recruited and trained in 18 cities in Russia, and training sessions were held.
- A set of POS materials (including the adaptation of Western analogs) has been developed that advantageously distinguishes the brand's products from competitors.
- We paid particular attention to a unique color scheme for displaying goods, allowing visitors to reduce the time to search for what they need.
- The coverage was the top 100 stores of MVideo, Eldorado, and MediaMarkt.
- We recorded a 24% increase in sales at the end of 2015.
