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+7 (495) 223-45-96

Merchandising Menalux

Merchandising Menalux
Department: BTL
Client: Menalux
Geography: Russia
Merchandising Menalux


  • Develop a design.
  • Arrange shelf space and product display.
  • Increase brand awareness.
  • Increase brand sales.
Merchandising Menalux


  • A team of merchandisers was recruited and trained in 18 cities in Russia, and training sessions were held.
  • A set of POS materials (including the adaptation of Western analogs) has been developed that advantageously distinguishes the brand's products from competitors.
  • We paid particular attention to a unique color scheme for displaying goods, allowing visitors to reduce the time to search for what they need.
  • The coverage was the top 100 stores of MVideo, Eldorado, and MediaMarkt.
  • We recorded a 24% increase in sales at the end of 2015.

Recent projects

proezd Zavoda Serp and Molot,
building 6k1, floor 4
from 10AM to 7PM
+7 (495) 223-45-96
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