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Micro Focus Realize 2020

Micro Focus Realize 2020
Department: Event, Digital
Client: Micro Focus
Date of event: 28-29th october, 2020
Geography: Russia, Ukraine, Belarus
Micro Focus Realize 2020


  • Selection of a virtual platform.
  • Develop the concept and visualize the event.
  • Develop event landing page.
  • Organize mailing lists and invitation campaigns.
  • Develop interactive content during the event.
  • Select and produce souvenir products.
  • Coordinate event.
  • Technically support the event.
  • Catering.
  • Analyze results.
  • Promote on-demand records.
Micro Focus Realize 2020


  • According to the client's requirements, the agency developed and implemented a platform for holding an online event.
  • We used original design solutions during the visual decore, and an unmistakable style was maintained, according to the brand book of the customer's company.
  • In the shortest possible time, all the necessary options were agreed upon and launched: an individual concept, structure, content, visual style, and the principles and rules of communication for all participants of the online event.
  • All partners received an individual link with a label, which made it possible to track the effectiveness of attracting participants from each of them.
  • The whole process of the event adhered to precise timing and included business, entertainment, interactive parts, coffee breaks, lunch, and background music.
  • In real-time, all participants had the opportunity to continuously discuss current reports and ask all their questions and get a prompt response.
  • The whole event was accompanied by an instant simultaneous translation service that performed flawlessly.
  • After the event ended, there was a lot of positive feedback.

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