- To acquaint consumers with a new brand of cognac.
- Increase brand sales through professional recommendations.
- Switch clients from competitors.
- We have recruited and trained more than 300 consultants to work in Moscow and the Moscow region retail outlets.
- We selected personnel living in cities near Moscow using remote technologies.
- Conducted the author's mechanics of training and passing exams, which allowed the staff to show a high result of work.
- Organized and supervised the work of the project.
- We have produced complex logistics of equipment and compliments from the brand.