Tasks
- Organization of Sany's participation in the CTT Expo 2022 exhibition;
- Development of a design project and building a stand;
- Attracting the target audience to increase brand loyalty and increase sales;
- Organization of catering, entertainment program with a presenter and DJ, organization of promo both at the stand and at the exhibition.
Resullts
- In less than a month, Trust Group BTL organized for SANY, the largest manufacturer of Chinese construction equipment, the construction of one of the largest two-story stands at the exhibition with an area of 300 square meters. meters, on a free from building area of 1000 sq. meters, road equipment, loaders and excavators were presented, and a special training ground was installed for the guests of the exhibition, where anyone could try out the SY35U crawler excavator;
- In addition to the development, we organized the work of promotional staff, catering, produced souvenirs and advertising and information materials;
- An entertainment program was organized to attract visitors, a unique show was shown every day with the participation of SANY large construction equipment, and catering was organized in a specially designated "cafe" area;
- Visitors to the exhibition actively participated in competitions and draws, which were held by the presenter together with the DJ.
