- Develop a creative stand concept.
- Construct the exhibition stand of the Gardena company at the Moscow Flower Show festival.
- Attract as many festival guests as possible.
- We proposed to decorate the site in the form of a light country gazebo, in which it is convenient to gather in a large company. The walls of the gazebo and the lawn around it became a demonstration space for the brand's equipment. Careful study of the interior space made it possible to conduct several activities simultaneously. In addition to the gazebo, we have developed original decorative design elements.
- The daily program included: Many master classes and lectures. Meetings with journalists. A test drive of the brand's garden equipment for everyone.
- During the ten days of the festival, 18 partner and press events were held with more than 300 people.
- Over 15,000 Muscovites and guests of the capital visited the Gardena stand during the festival.