Tasks
- Promotion of HP brand computer gaming accessories (keyboards, headset, mice) among gamers.
- Distance yourself from competitors and "destroy" patterns in the development of brand zones.
- Support the image of HP as a gaming brand.
- Attract a new target audience.
Resullts
- We have developed a unique HP brand zone for communication with the target audience at points of sale.
- The main character was a real MI-2 helicopter, the cockpit of which was restored, retaining as much as possible the original appearance of the dashboard, levers, pilot's seat, and a play area was placed in the cargo compartment, where anyone can evaluate HP equipment by playing one of the latest generation computer games.
- For working at the booth, we assembled a team of promo consultants with a gaming background, for whom a promo uniform based on actual flight suits was developed and produced.
- All technical work for the implementation of the project, including specialized equipment, preparation of a complete package of documentation, logistics, were carried out by our team.
- Проект "Experience зона НР Вертолёт" занял 1-e место в конкурсе POPAI RUSSIAN AWARDS 2022 в номинации "Shop-in-shop Бытовая техника и электроника" и 3-е место в номинации "Инсталляция в местах продаж". А также в конкурсе Silver Mercury XX2 проект занял 2-е место в номинации "BEST TRADE MARKETING CAMPAIGN", 3-е место в номинации "BEST EXPERIENTIAL MARKETING CAMPAIGN" и получил специальную награду "Благодарность от вертолетоконструкторов Миля и Сикорского за инновационное использование вертолетов в трейд-маркетинге".
