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FMCG & RETAIL TRADE MARKETING FORUM 2022
23 March 2022 г.

FMCG & RETAIL TRADE MARKETING FORUM 2022

The study revealed that the primary trend of today is the digital transformation of retail against the backdrop of a widespread crisis. The forum program focuses on solving specific problems online and offline using omnichannel tools. Let’s put together the experience gained during the pandemic and, with the help of new analytics, consider what practical tools we currently have and how best to apply them in the current situation.

MASTER CLASS. ENTRY TO THE LARGEST ONLINE SITES AND PROMOTION ON THEM FOR FMCG MANUFACTURERS

Pavel Bednenko, Leading Marketer of the Trust Group Marketing Agency, took part in the V All-Russian Trade Marketing Forum in the field of consumer goods and a story about ways to promote online venues. Topics covered during the presentation were:

  • What is online merchandising;
  • What problems does it solve in e-commerce;
  • Quality content as a promotion method.

 

The performance can be viewed on the site:

Watch on youtube.com↗

Continue reading on interforums.ru

Article author

Pavel Bednenko
Pavel Bednenko

Lead Marketer

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