Tasks
- Create a unique outdoor platform to demonstrate the capabilities of printing and copying equipment (MFPs, printers, scanners).
- Increase brand loyalty and increase sales.
Resullts
- In 2018, we developed and produced a unique mobile showroom to demonstrate the printing capabilities of HP printers and organized a roadshow at the leading universities of the capital and St. Petersburg.
- The mobile showroom was created based on a shopping trailer with panoramic glazing and is fully equipped for comfortable work at any time of the year: split system, directional lighting, specially designed furniture, large plasma panels, and high-quality sound for demo videos, convenient organization of entry and exit, storage space, seating area. Bright appearance, unique functionality, and mobility are the project's hallmarks.
- We developed the roadshow schedule, made all the agreements with universities, prepared posters with announcements and flyers, developed the design of promotional forms and souvenirs, and organized the work of promoters and supervisors during the project.
- During the 2018-2020 HP mobile showroom visited more than 30 universities, the number of visitors at each point of presence ranged from 300 to 1000 people.
