Tasks
- Brand inventory management. Initiate the lifting of goods from the warehouse to place them on the trading floor.
- Make a compelling presentation of brand products on the shelf within the framework of the requirements for the display of retail stores. Check the correctness of the displayed price tags for the goods.
- Attract the attention of consumers to brand products and special offers. Placement of advertising POS materials and other printed or electronic programs to promote individual products or their sets, in which one product stimulates the sale of others.
- Placement of advertising POS materials and other printed or electronic programs to promote individual products or their sets, in which one product stimulates the sale of others.
- Collect analytical information on the quantity of the displayed goods, their location on the shelves/showcases, their promotion methods, and current network promotions (quantitative analysis, photo report).
- Conduct introductory mini-trainings with the store staff about the brand's products and its advantages to competitors.
Resullts
- We covered more than 750 outlets in 17 retail chains in 39 cities. We built a differentiated visiting schedule depending on the store's location, analysis of the purchasing power of the locality, and the share of brand representation.
- As a result, timely display of goods on the shelves/showcases of stores upon receipt at the warehouse. Uninterrupted control of the stocks of each outlet.
- The absence of precedents for not displaying information about federal/local promotions of the brand at the outlet. Control of the correctness of the price tags for the exposed goods. Instant informing the back office about the problems of display and promotion of goods.
- We stimulated cross-selling of brand products by displaying related products on the shelf/showcase.
- Presentation of new products, provision of detailed information about current brand products, increase in sellers' awareness of the specifics and advantages of products to competitors.
