Merchandising online – how it works and why you should pay attention

The growth in the share of e-commerce in the total volume of retail trade accelerates the development of online stores and marketplaces. They, in turn, allow manufacturers to inform consumers about products in a more targeted way through online presentations. But for these presentations to be noticed by the target audience, it is essential to pay attention to the production of information about the product.

Today it is no longer enough to have a product card on an online trading platform. It must be completed according to specific standards. About who online merchandisers are, what they do, and how they help manufacturers, Karina Malyukova, a leading marketing specialist at the Trust Group advertising agency, tells.