The present and future of the event industry: what to expect from the Omicron strain?

By the New Year, the sphere of offline events woke up: there was a high demand, and most of the venues both in Moscow and in all major cities were purchased for the holidays. This was expected – people were tired of looking at the screen and missed their colleagues and live communication. According to most clients, online corporate events, which were massively held in 2020, have not become an equivalent replacement for classic events. Back in November, many companies were cautious about seat reservations amid news of the spread of the Omicron strain and the possible tightening of restrictions. The situation was changed, among other things, by the statement of Russian President Vladimir Putin that he does not support new rules before the holidays. As a result, many companies decided to hold offline corporate events, and there was already a forgotten shortage of venues on top dates.