- Organize a conceptual press event consisting of a business part and an evening entertainment program.
- Present the new HP Neverstop Laser printer.
- HP Inc. launched a new laser printer with an innovative cartridge refilling system. The task of our agency was to develop a creative concept and hold a bright press event to present the novelty. Light installations, mirror objects, space posters, a laser show, a molecular bar - every detail of the space supported the concept. The main task was to come up with and arrange the area so that those present would have a feeling of stepping into the future from the first steps.
- For the event, we set up a space of 500 sq.m. A business part was organized with a presentation on a panoramic screen, a demo zone with promotional staff, catering, and an entertainment program.