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Neverstop the party

Neverstop the party
Department: Event, Production, Creative
Client: HP inc
Date of event: June 18, 2019
Geography: Moscow, immersive exhibition space "Samskara"
Neverstop the party


  • Organize a conceptual press event consisting of a business part and an evening entertainment program.
  • Present the new HP Neverstop Laser printer.
Neverstop the party


  • HP Inc. launched a new laser printer with an innovative cartridge refilling system. The task of our agency was to develop a creative concept and hold a bright press event to present the novelty. Light installations, mirror objects, space posters, a laser show, a molecular bar - every detail of the space supported the concept. The main task was to come up with and arrange the area so that those present would have a feeling of stepping into the future from the first steps.
  • For the event, we set up a space of 500 sq.m. A business part was organized with a presentation on a panoramic screen, a demo zone with promotional staff, catering, and an entertainment program.

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proezd Zavoda Serp and Molot,
building 6k1, floor 4
from 10AM to 7PM
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