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Discussion with offline retail news experts
31 March 2021 г.

Discussion with offline retail news experts

As a representative of an advertising agency, it is strange for me to see such a project in a large retailer because it must have a marketing component. It is hard to believe that X5 Retail Group will adjust the assortment of outlets, relying only on consumers’ opinions. Of course, a story to attract attention and increase customer loyalty is great. But in fact, many pitfalls are not apparent to the mass consumer, which affect the formation of the product line and complicate this process. For example, agreements on planograms for exhibiting goods. How this intersects with consumer voting within the framework of the project is not yet clear, but I am sure that everything is taken into account when making decisions.

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Gennady Akhmedov
Gennady Akhmedov


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