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24 March 2022 г.


In March 2022, Olga Liberte, creative director of the Trust Group agency, was invited to the jury of the POPAI STUDENT DESIGN AWARDS student work competition. This is a significant competition in the BTL industry for students, which recognizes the best work among students in the design of advertising displays for retail outlets. The competition has been held since 2012 as part of the general competition POPAI RUSSIA AWARDS.

The goals and objectives of the competition are to identify gifted and promising students as potentially successful employees of BTL advertising agencies and companies specializing in the development of POSM. The organizers of the competitor must create a suitable environment for the growth and development of students studying in the following areas: “Industrial Design,” “Environmental Design,” “Object Design,” “Furniture Design,” and “Graphic Design” and others. It is also essential to popularize the POSM industry in higher education institutions and attract future designers to this industry.

Here is what Olga Liberte says about her experience as a jury at the POPAI STUDENT DESIGN AWARDS:

“This year, the competition was especially rich in student works: in total, 122 student works were submitted for evaluation: 85 for the Chupa Chups brand and 37 for the Tic Tac brand. The students’ task was to develop POS – materials that would increase the visibility of goods on the shelf. The Chupa Chups brand had a Back to school theme.

Evaluation of works was carried out on a 10-point system, as well as in three categories:

  • creativity, emotional impact and innovation;
  • technical feasibility, compliance with the brief;
  • functionality.

I would also like to note the works for the Tic Tac brand, made by students from the Steglitz Academy, St. Petersburg. Many of the pieces were already almost a project ready for implementation. It was an honor for me to be invited to the jury of this legendary competition since I have repeatedly visited it as a guest. Many of my colleagues were equal to the level of work presented at the competition. It is a pity that there were no such festivals in my student days.”


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Competition jury

Olga Liberte
Olga Liberte

Art Director

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