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Matryoshka positioning. What Russian companies look like abroad Taxi “Maxim”
8 August 2021 г.

Matryoshka positioning. What Russian companies look like abroad Taxi “Maxim”

Taxi Maxim

The company appeared in 2003 in Shadrinsk as a regular taxi service. But very quickly, its creators took the path of maximum automation of ordering cars: by 2020, Maxim covered 500 settlements in Russia. And since 2014, it has been developing abroad: the first branch appeared in Ukraine. In 2017, Maxim began selling a franchise and, by 2019, had established itself in 16 countries, including Georgia, Kazakhstan, Indonesia, Malaysia, and others.

The main differences in work in different countries are related to the audience’s mentality and legislation. For example, in Vietnam, Indonesia, and the Philippines, you can order a trip on a motorcycle. In Colombia, the issue of safety is very relevant, including in taxis. Therefore, when registering with the service, drivers provide certificates of no criminal record, their photos, and photos of the car.

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Valeria Musatova
Valeria Musatova

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