Tasks
- Organize participation of Sany company in the exhibition "Construction Equipment and Technologies 2019".
- Develop and construct a unique stand to accommodate large-sized equipment.
- Attract the target audience to increase brand loyalty and sales.
Resullts
- In less than 30 days, Trust Group BTL organized for SANY company, the largest manufacturer of Chinese construction equipment, construction one of the most extensive stands at the exhibition with an area of 870 square meters. At this stand, the manufacturer demonstrated excavators, rollers, a concrete pump, and an 80-ton truck crane PALFINGER SANY of the STC series with a boom of 47 meters.
- In addition to the development, we organized the work of promotional personnel, catering, production of souvenirs, and advertising materials. To attract visitors, we organized an entertainment program at the booth.
- To attract visitors, we organized an entertainment program at the booth. Every day we demonstrated a unique show with SANY's construction equipment. In addition, three times a day, guests of the exhibition were treated to soft drinks directly from the excavator bucket.
- Visitors to the exhibition actively participated in competitions and drawings held by a charismatic presenter accompanied by incendiary Soviet and Russian music hits.
