Visual technologies in retail

Talking showcases and “smart” mirrors, advising the buyer on the choice of goods, are turning from future projects into the present. Digital solutions are increasingly penetrating the retail industry. Understanding how digital visual technologies help retailers improve their service and increase sales.

The development of digital technologies has dramatically changed the retail industry. Now store spaces are designed using computer programs rather than drawings on a sheet of paper. Virtual fitting rooms are gradually replacing ordinary rooms, and shop windows and advertising media that enter into a dialogue with customers are no longer science fiction.

The retail market is highly competitive. To retain customers, retailers have to improve the quality of service constantly. However, even this is not enough. Modern retail companies are forced to combine retail and entertainment functions.

People go to stores to make purchases, have a good time, and get new experiences. So retailers are becoming part social media, part game makers. Visual digital technologies help them in this. Interactive mirrors tell the buyer what clothes to choose, and applications based on augmented reality allow you to “try on” a piece of furniture in the interior of your apartment.