What is merchandising? Explaining in simple terms

Nuances

Everything related to merchandising is also essential in online commerce, says Pavel Bednenko, a leading marketing specialist at the Trust Group BTL advertising agency. He defines online merchandising as “promoting a product on online platforms by generating relevant content.”

According to him, the basics of online merchandising are:

1. Creation of a complete package of data about each product (name, media content, qualitative descriptions, characteristics, etc.), taking into account the individual requirements of each site.

2. Setting up a list of recommended products (cross-sell, up-sell).

3. Customizing the display of products (by filters, sorting, categorization) – adjusting the production of the list of products in the search results using categories, filters, and the most popular search queries on the topic..