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What is merchandising? Explaining in simple terms
25 December 2021 г.

What is merchandising? Explaining in simple terms


Everything related to merchandising is also essential in online commerce, says Pavel Bednenko, a leading marketing specialist at the Trust Group BTL advertising agency. He defines online merchandising as “promoting a product on online platforms by generating relevant content.”

According to him, the basics of online merchandising are:

1. Creation of a complete package of data about each product (name, media content, qualitative descriptions, characteristics, etc.), taking into account the individual requirements of each site.

2. Setting up a list of recommended products (cross-sellup-sell).

3. Customizing the display of products (by filters, sorting, categorization) – adjusting the production of the list of products in the search results using categories, filters, and the most popular search queries on the topic..

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Pavel Bednenko
Pavel Bednenko

Lead Marketer

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