E-merchandising: how to “bring” the buyer to the product online

Retailers, brands, and manufacturers who develop an online shopping channel face a challenge that is not unique to brick-and-mortar stores. Online and offline, the buyer needs to be “led” to the product, shown in all its details. The expert talks in detail about the basic principles of E-merchandising and gives specific practical recommendations. According to a study conducted by AKIT and Sberbank, in the first six months of 2020, the volume of the online commerce market in Russia amounted to 1.65 trillion rubles, reaching the figures for 2018. Today every 9th purchase is made on the Internet. Experts predict an increase in market volumes to 2.93 billion rubles by the end of the year, which is 31% higher than 2019.