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Electronic price tags: an expensive pleasure or an effective tool?
2 December 2020 г.

Electronic price tags: an expensive pleasure or an effective tool?

Retailers are actively innovating and implementing IT solutions to help connect offline and online channels, build better customer relationships and achieve marketing KPIs during the challenging times of the pandemic.

Even though retailers have formed the offline digital trend for a long time, it is not possible to develop it at a rapid pace in 2020 due to objective reasons: quarantine restrictions, reduction in investment budgets, as well as a shift in focus from the sales sector to issues of control and cost management.

Continue reading on retail-loyalty.org

Article author

Valentin Kuznetsov
Valentin Kuznetsov

Head of BTL department

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