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From online to offline: how to sell to Generation Z
11 February 2021 г.

From online to offline: how to sell to Generation Z

The search for an optimal approach to different generations has been the focus of business for many years. Companies have been asking themselves questions about what millennials expect from work, their life orientations, and consumer preferences.

Now it’s time to get better acquainted with the Centennials (Generation Z or iGeneration) who are already starting to shop actively.

Continue reading on new-retail.ru

Article author

Valentin Kuznetsov
Valentin Kuznetsov

Head of BTL department

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