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What IT services for merchandising and promotion do retailers need?
29 January 2020 г.

What IT services for merchandising and promotion do retailers need?

The cost of IT systems for merchandising and promotion is high and risky. But some solutions are highly likely to help retailers make money now, writes Valentin Kuznetsov, head of the BTL department of the Trust Group advertising agency

Offline retail is going through hard times: customers reduce consumption volumes and switch to cheaper goods while demanding a high level of service and simplifying the purchase process at all stages. Stores are losing their average check, their costs are rising, and a new fixed cost item is emerging — investments in technology are needed to create new tools for merchandising and product promotion.

According to a study by PwC and Redis Business Class, IT implementation is one of the top 3 drivers in the industry, along with customer engagement management and supplier partnership optimization. What merchandising and promotion solutions will help retailers earn money by fitting into the overall digitalization landscape?

Read via on the rbc.ru

Valentin Kuznetsov
Valentin Kuznetsov

Head of BTL department

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